Oportun. Inc

Sr. Product Marketing Manager

Req No.
2021-10681
Department
Marketing G&A
Type
Regular Full-Time
Remote / WFH
Yes
Job Locations
US-CA-San Carlos

Company Overview

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a financial services company and digital platform that provides responsible consumer credit to hardworking people. Using A.I.-driven models that are built on years of proprietary customer insights and billions of unique data points, we have extended millions of loans and billions in affordable credit, providing our customers with alternatives to payday and auto title loans. In recognition of our responsibly designed products which help consumers build their credit history, we have been certified as a Community Development Financial Institution (CDFI) since 2009.

 

OPORTUN’S IMPACT

Since extending our first loan in 2006, Oportun has made over 4 million loans, totaling over $10 billion to hardworking low- and moderate-income individuals. In turn, Oportun has helped more than 905,000 people begin establishing the credit history required to enter the financial mainstream. At the same time, Oportun’s customers have saved an estimated $1.9 billion in interest and fees compared to the alternatives typically available to them.

 

 

Overview

We are looking for a talented Senior Product Marketing Manager to create and execute lifecycle strategies for customer acquisition and onboarding. The ideal candidate is a product marketer with strong project managing skills, customer obsessed, data-driven, detail-oriented, excited to work in a fast-paced environment.

 

Responsibilities

  • Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
  • Build positive relationships with key business partners, from products, technology, compliance to senior leadership
  • Establish a measurement framework with the analytics team to show the impact of our programs to the overall business
  • Build weekly, monthly, and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • Develop a framework that prioritizes initiatives based on business impact and scalability
  • Utilize technology for programmatic personalization at scale, utilizing APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact
  • Lead email, in-product, push, SMS strategies, as well as go to market and execution plans including calendaring, measurement, and experimentation roadmap
  • Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization

Qualifications

  • 7+ years experience in lifecycle marketing, CRM for conversion, financial services industry preferred
  • Extensive experience in email, in-product and/or push notifications, SMS (and other relevant performance marketing channels) with an emphasis on personalization and experimentation
  • Strong leader and negotiator who can drive consensus and articulate recommendations and trade-offs to leadership
  • Proven track record of taking end-to-end ownership and driving results; demonstrated ability to manage multiple projects - work prioritization, planning, task delegation, and coordination across functional teams
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Creative self-starter with a can-do attitude; can work independently, self-reliant, and self-motivated
  • Team player and strong communicator
  • Spanish proficiency preferred

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