Oportun. Inc

Sr. Analyst, Marketing Analytics

Req No.
2021-10806
Department
Data & Analytics
Type
Regular Full-Time
Remote / WFH
Yes
Job Locations
US-CA-San Carlos

Company Overview

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a financial services company and digital platform that provides responsible consumer credit to hardworking people. Using A.I.-driven models that are built on years of proprietary customer insights and billions of unique data points, we have extended millions of loans and billions in affordable credit, providing our customers with alternatives to payday and auto title loans. In recognition of our responsibly designed products which help consumers build their credit history, we have been certified as a Community Development Financial Institution (CDFI) since 2009.

 

OPORTUN’S IMPACT

Since extending our first loan in 2006, Oportun has made over 4 million loans, totaling over $10 billion to hardworking low- and moderate-income individuals. In turn, Oportun has helped more than 905,000 people begin establishing the credit history required to enter the financial mainstream. At the same time, Oportun’s customers have saved an estimated $1.9 billion in interest and fees compared to the alternatives typically available to them.

 

 

Department Overview

Risk Management at Oportun:

We are growing our world-class team of mission-driven risk managers who are passionate about broadening financial inclusion by untapping insights from alternative data. Be part of the team responsible for developing and running Oportun’s marketing optimization platform that leverages Oportun’s core intellectual property for scoring risk for underserved consumers that often lack a traditional credit score or are mis-scored by traditional credit bureaus. In this role you will be working with large and diverse alternative data sets and machine learning to execute multi-product and multi-channel marketing programs.  You will also drive growth and optimize marketing spend across multiple products and channels by leveraging alternative data to help predict which consumers would likely be interested in one of Oportun’s affordable, credit building lending products.

Overview

As a Senior Analyst of Marketing Analytics, you will help grow the business by analyzing performance of campaigns, measuring success, and guiding business decisions. This highly visible role will help drive spend and optimization of the various campaigns within Oportun’s largest marketing program. This role reports to the Senior Manager of Marketing Analytics and partners with the Marketing and Data Science teams to streamline processes, improve segmentation and drive improved campaign performance. This is an exciting opportunity in a fast-paced organization where your contributions will have a meaningful impact on increasing access to lending products for consumers with little or no credit history.

Responsibilities

  • Own end-to-end data and reporting workflow, including defining success, building necessary data pipelines, measuring performance, socializing metrics across the organization, and creating actionable dashboards and reports
  • Partner with Finance, DMBI, Marketing, and Product teams to drive alignment around reporting and metrics measurement
  • Deeply understand how our data is structured and engage with engineering/product teams to understand changes that may impact data flow & accuracy
  • Routinely forecast key performance metrics such as new applications, loans, and disbursements by channel
  • Communicate insights to executive level leadership and cross-business stakeholders
  • Presents analytic output in order to inform strategic and tactical decision making and guide business decisions

Qualifications

  • Bachelor's degree or higher in a quantitative field preferred
  • 3+ years of experience in a data or analytically driven role, preferably in Fintech or a consumer-products oriented company
  • Experience using database languages (any SQL variant) required; Python/SAS experience preferred
  • Experience designing processes that leverage large amounts of data
  • Proficiency with MS Office products (Excel, Word, Power point etc.)
  • Experience with data visualization and BI tools (Birst, Tableau, Looker, etc.)
  • Comfortable in a high-growth, fast-paced and agile environment
  • Detail oriented with ability to manage multiple tasks
  • Highly inclined to want to automate everything

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